Premier is - Mejerigården A/S in Thisted is one of the oldest Danish ice cream manufactures. It was founded in Thisted in 1933 by the dairyman Sigurd Laurids Sørensen who was one of the first to make ice cream in Denmark.
“Consolidate the two distribution networks and create a competitive logistics setup“.
That was the project scope, when the distribution setup of Polar Is and the distribution setup of Premier Is were to be merged. The former setups were costly and characterized by lots of handling and unclear service concepts.
Through thorough analysis of flows, processes and costs, a new and comprehensive, scalable logistics structure was developed, and significant savings were found.