Of course we can learn something from Tesco, but there is a series of preconditions that must be fulfilled before any of the described solutions makes any sense in Denmark. Especially is the extent of online grocery shopping in Denmark way different than the pattern in England (greater London to be mort precise). Furthermore is the market conditions here in Denmark in many ways very different from England, so a decision to invest in a Dotcom-center must be considered very carefully.

The topic of this series of articles is primarily grocery online, however it can also serve as inspiration for other types of webshops since their conditions are similar and certainly it will be similar problems which have to be dealt with.

Read more here (in Danish).